Lean-In Newy

Lean-In Newy is a social action and economic incentive app utilising a digital solution to nudge, engage and propel local behaviour.

The platform enables community-led social actions to be guided and harnessed with economic incentives built in that translate to expenditure in the local business community. For example, if a charity requests help for a service, a person can nominate themselves to fulfil that request. In return, they receive reward points which are redeemable at participating stores to purchase an item such as a coffee.

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Client: The Hut Productions

Design: Jane Macdonald

Animation: Neil Wallis

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